Welcome to That's Nice 2015
That’s Nice is celebrating its 20-year anniversary in 2015 with our "Chrome" campaign, reflecting on two decades of knowledge in life sciences. Our research-driven philosophy supports informed strategies, targeted campaigns and memorable brands. We're a science agency that drives success through a process of Research, Strategy, Results.
As cost pressures have increased in recent years, the level of outsourcing across and beyond the drug development cycle has grown.
Consequently, dosing regimens, delivery methods, and product packaging are now being considered much earlier in the drug development cycle.
It is interesting to note that large and emerging biotech companies are now outsourcing nearly as frequently as Big Pharma and generally more often than emerging pharma at the discovery, preclinical, and Phase 1 stages of drug development.