Naming

Materials Science

A name is the primary communication for any business, entity or product. While still requiring branding support, an extensive strategic process goes into deriving the appropriate original name.

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Flourosolutions
Specialty & Fine Chemicals
Name for a new Honeywell business unit offering expertise in fluorine chemistry.

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Astrolite
Specialty & Fine Chemicals
Name for a sub-brand under Honeywell's Astor brand, offering specialty waxes for the candle industry.

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Honeywell - Enovate
Specialty Chemicals
Name for a Honeywell brand comprising next generation non-ozone depleting blowing agent technology.

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Eurolite
Retail Brand
Name derived from a naming process for a brand line of automotive aftermarket accessory lights.

Naming

Historical Markets

A name is the primary communication for any business, entity or product. While still requiring branding support, an extensive strategic process goes into deriving the appropriate original name.

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