Health & Nutrition

Health and nutrition became a market for That's Nice through natural migration from the closely-related specialty and fine chemicals sector. A wide range of product applications in specialty chemicals cover a broad spectrum of food, nutrition, health, personal care, and medicine-related markets.

Product groups include food ingredients, nutraceuticals, flavors and additives, beverages, cosmeceuticals, dietetic products, agro & vitamin supplements, hygienic & medical non-wovens, and mobility products. Many of the products from an industrial manufacturing base in this sector feed the supply chain to well-known consumer product brands. The performance attributes of these products are important to convey as they form the basis of ultimate consumer marketing and brand equity.

Current trends in global food and nutrition markets are driven largely by increasing demand for products that support healthier lifestyles. Food companies are being challenged to develop ingredients that address the specific nutritional needs of increasingly specialized consumer segments. There is competition to serve what were once niche markets with products providing therapeutic benefits. Food is also becoming more functional, while cosmopolitan consumers are demanding more exotic flavor systems.