Company Profile

Company Profile

That’s Nice was incorporated in 1995 as a U.S. company based in New York City. Our foundations were in creative design and content for marketing communications, with specialization in corporate or brand identity and creation of individual marketing tactics. We have integrated more services each year, as well as strategy and value-added business support, which have served the broader needs of our client base as it has continually expanded.

That’s Nice has seven divisions - strategy, creative, interactive, printing, photography, media, and corporate premiums. They offer distinct services to meet clients’ individual requirements, varying from full brand management through tactical project-based marketing to one-off marketing projects.

Our strategy services reflect knowledge and experience in marketing and communications, as well as in key markets occupied by our clients. This enables us to be proactive in client relationships, delivering cost benefits and optimized success in marketing, and a consistent and strategic message in tactical communications.

Creative is the foundation of the business and continues to be a core capability. Our expertise ensures that corporate and brand communications are integrated and appropriate to the market and audience. Interactive is under the same umbrella as creative but focuses on the fast-moving area of website development and management, along with motion graphics that combine illustration, animation and video.

Media and printing are both value-added services that leverage contacts and experience to make the best possible deals available to clients, while again taking away a significant burden. Photography plays a critical part in most brands and marketing, and this service was brought in house during 2008 with a dedicated studio at our office.

Corporate premiums are handled by our subsidiary, Nice Gift LLC. This concept originated years ago when we began sourcing well-designed products worldwide to meet clients’ needs for memorable gifts and premiums. The division was spun off as a distinct business in 2007, which enables companies to manage their gifts and premium needs more effectively.

Nice Exhibit is a new branded division that was launched in February 2010. Like Nice Gift, it evolves from the growth of a service provided by That’s Nice. It is a dedicated offering for trade show solutions, encompassing low-cost innovative booths and the custom booths and full services we have traditionally provided.

Nice Short is the most recent branded division of That’s Nice, which launched in May 2010. Animation and live-action video is another service that has grown significantly, as CGI (computer generated image) animation represents the future of communications. It has the capability to tell any story or explain any process in a highly engaging way, and the production costs are offset by the fact that a short animation can be leveraged in multiple tactical applications.